Businesses set out to make profits, managers swear by them. It’s all too easy to have a situation where every business unit is claiming it’s doing a great job, but when you add it up in totality you are making serious losses and your cash life blood is rapidly draining away.
There are many great management methodologies and analytical techniques you could apply, from simple to complex. If you are the CEO, CFO or Business head, how do you get to grips with a business in need of a fundamental turnaround and your financial systems are unable to describe to you what’s really going on in your business?
Philip Rowley (President and CEO of AOL Europe) faced such a difficult situation when he took on the challenges of turning around AOL Europe – and who went on to achieve astounding results with his management team.
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