Is that really you?

Have you ever been approached by a stranger on the street telling you how familiar you look? Ever wondered why these random people think they know you, especially when you look nothing like a celebrity? Chances are they have seen a picture of you online,  and thanks to facial recognition software your pictures are causing you to be recognised.

These days facial recognition software is everywhere

iPhoto

iPhoto

iPhoto, one of the more popular photo management software programmes, now comes equipped with facial recognition software. However, iPhoto is not the only programme, more photo management software programmes are coming with facial recognition tools aimed to make things easier for you. Facebook is a perfect example; the software used to upload your photos also allows you to easily tag people in your photos using facial recognition software. Moreover, we all know how much people enjoy tagging photos of themselves and others on Facebook!

Have you ever wondered who might be using the data on Facebook to track you?

The question most of has is how does it work and is it any good?

Facial recognition

Facial recognition

Facial recognition software makes tagging photos on Facebook easier, but it also does so much more than that. A perfect example is Daon’s IdentityX technology. This technology is used to improve the security of any mobile transaction, lowering your risk of falling victim to identity theft!

IdentityX technology allows you to verify your identity for mobile transaction through a combination of biometrics, PIN entry, encryption, and technology that verifies your current location. It is the biometrics technology that has so many people talking. This technology allows for voice matching, facial recognition, and palm image matching. How this programme works is when you are making a secure transaction with your mobile phone a request is sent to the IdentityX’s server to verify your identity. You must provide the information required, which is then sent back to the server for verification. Once your identity has been verified the server will send a onetime use password for your transactions or the validation will be communicated directly with the company you are dealing with.

DIY – Identity Protection at UPS

IdentityX

IdentityX

In the USA, Daon have teamed up with UPS to enable you to capture your identity at a local UPS Store, as banks and ecommerce stores start to deploy more sophisticated identity verification within their financial transaction authorisation processes, these individuals will significantly reduce the opportunity of fraudsters to abuse their bank accounts and credit cards. Even more secure will be integration with mobile phones that will enable GPS and time stamped photographs to be taken making it exceptionally difficult for the criminals.

For many people IdentityX sounds too good to be true, but Daon recently won the honour of the Best ofs” award in Cyber Security & Authentication from the American Technology Awards. If that doesn’t convince you, nothing will!

Designed by: Carne Associates & modified by Dawud Miracle