Why UK FMCG firms profits face the threat of extinction from the strategic threats of Tesco, Aldi and Amazon combined

Key strategic threats facing UK FMCG firms: The battle of the Giants – Tesco, Sainsbury/ Asda and Morrisons The growth of discount formats such as Aldi, Lidl The impact of Amazon and Digital channels (web, mobile & voice) How can FMCG firms respond to avoid extinction? Better strategic selling practices to counter countering the purchasing functions of the giant retailers …