3 persuasion techniques to win over a Sceptic

3 persuasion techniques to win over a Sceptic


Often, a good head for business is synonymous with accepting no nonsense. The corollary is that many executives become impervious to anything that may have a whiff of idealistic. Persuading this cynical type represents a tough challenge whether they are a colleague, partner company, client, supplier, employee or supervisor. Standard methods of persuasion can meet a brick wall. Not all of us can live up to Aristotle’s observation: Character may almost be called the most effective means of persuasion”. Other strategies are often called for. Method 1: An appeal to the ego Probably the oldest known device for getting round the sceptic is to adopt flattery. You can suggest that the very inspiration for the thing you are trying to get them to do came from them. Show that it is their qualities or previous success that have provided a role-model example. Naturally, this kind of rhetoric is fraught with pitfalls. Visible cracks in your sincerity could ruin the relationship. At best, you lose credibility. Handled skilfully, flattery-based persuasion can move mountains.

Method 2: Two is better than one A less risky strategy is to enlist as co-persuader one of the co-workers whom your immovable colleague trusts and respects. Ask them along to the meeting and get them to take the role of calmly outlining the rationale for the initiative. Working in tandem, using a supporter who is on your side is one of the most effective approaches. It is commonplace in party politics. And similarly, when countries form alliances, they have more chance of budging a stubborn dissenter.

Method 3: If Method 2 is not available to you and you dohave to go it alone in trying to convince your sceptical associate, use the next best thing. Harness the

Art of Persuasion

Art of Persuasion

support of advocates who will speak up for your proposal. At worst, make use of people who owe you a favour. Have them contact the sceptical executive on their own account and follow up to check that they have done so. Results may not be instant. Dealing with related topics are the following:

The Economist: Audio podcast The Skeptical Chymist


The Harvard Business Review Necessary Art of Persuasion by Jay Conger


Trends in Mobile Marketing

Mobile marketing is a continuously growing method for connecting with customers. Technology innovation opportunities to track in the future are pertaining more and more to communication with customers through mobile phones. Mobile marketing trends are constantly changing, so it’s vital for successful companies to stay on top of the latest and greatest opportunities in this area of the market. To begin understanding the unique possibilities available through mobile marketing, you must first consider the capabilities of the mobile technology that many users have, such as smart phones. The sales of smart phones are expected to continue growing by about 25% in 2012.

2012 expects to see a total 8 trillion SMS messages, over the 6.9 billion that were sent in 2011. This provides a wide opening for companies to use this technology as a means of communicating with customers. Though advertisements sent in the mail are often discarded unopened, most mobile users will actually read through a text message. The technology innovation of SMS marketing allows companies to send targeted message to their customers through a voluntary subscription. These messages often include coupons and special deals, which entice customers to sign up for the service. The messages can then expand to tell customers about new products and promotions.

Social media is another important technology innovation for companies to take advance of. With Facebook and Twitter apps, mobile users have access to these social media sites any time. A presence on them can help to put your brand in front of their eyes every day. Best of all, social media gives customers the ability to share your original post, thus turning each follower into a potential advertiser in his or her own right. Catchy design, smart promotions, and interesting posts are essential to making this mobile marketing trend work for you. If your content falls flat, you’ll lose followers fast.

Finally, mobile technology innovation trends point toward users being able to accomplish more and more from their smart phones. With a mobile optimized site, you can capture the user’s location. Many shoppers are willing to provide basic information about themselves that can provide businesses with valuable data for further customizing advertising campaigns. With the rights apps, mobile technology will allow you to sell your products right through the user’s mobile phone. A mobile-optimized site lets customers browse your products, read details, and make purchases using their mobile. You can also engage users in new ways with videos, social games, and flashy sites.

How Mobile Technology is Changing Business

The rapid pace of technology innovation developments is changing the way business is done all over the globe. There are an estimated 4.6 billion mobile phones around the world. While many people picture cell phones in the hands of individuals in more developed countries, where they’re used to play games and chat with friends, these devices are having a huge impact in developing countries as well. A mobile phone in the hands of some of the poorest people on the plant can equip them with the information they need to drastically improve the way that business is done and increase their profits.

How Mobile is transforming the Global economy

In locations where goods need to travel a long distance from the producer to the buyer, a new mobile technology innovation can drastically change the process. Fishermen in Bangladesh can maximize their profits by using mobile phones to find the highest paying buyers for each catch. Shea nut pickers in Ghana use mobile technology to check the market price for these nuts. Orders for bulk goods can be placed on mobile devices for more efficient restocking of small stores. Where shop owners once had to close up and travel a long distance to navigate a complex marketplace, they can now send out an order while manning the counter.

Mobile and Home Working

Another mobile technology innovation that is changing the landscape of the workplace is the opportunity for employees to work from home. Entire companies can be run without a single office building. This not only maximises profits by eliminating the need for pay rent and utilities on an office, it also allows the company to hire the best employees for each position from candidates around the country, or even the globe. Even businesses that do have a traditional office can maintain employees on the road. Mobile technology allows these individuals to send in reports, enter new customer information, and even make sells through a cell phone or tablet device.

Mobile Integrates The Whole World

The latest mobile technology innovation to hit the market often focuses on idle pastimes, but the paradigm for successful mobile programs is rapidly changing. This kind of technology can significantly improve the quality of life in developing countries and change the entire model for how business is done. With mobile technology, crafters in remote locations in Africa can connect with a worldwide marketplace for their goods. Farmers can find the best prices for their produce without leaving the farm. Individuals can connect with one another from almost anywhere on the planet, and with each new innovation that planet gets a little bit smaller.

How to master decision making rather than let choices master you

Master your decision making rather than let choices master you

Decision making can be tough, especially when it may mean undoing the well-intentioned efforts you and your employees previously made. One of western

Decision making

Decision making dilemma

history’s biggest decision-makers, Napoleon, had this to say: Nothing is more difficult, and therefore more precious, than to be able to decide”. However, although it’s true that decisions are easier for some people than for others, it is not an innate talent, but something you can train yourself to do.

To opt for the sudden and new can be tempting. But beware simply leaping wildly into the unknown as a reaction against failure. It is at these times that Euripides’ words on the subject of decision making are worth heeding: Second thoughts are ever wiser”. Having left time to do its work, in other words having slept on the decision, use common sense and add a dash of humility before acting. Sound advice from experienced managers is to involve others in the decision. Canvas opinion, then distil the results. The best people to consult are those who have no vested interest, who played no part in earlier unsuccessful initiatives.

Guilt-free Decisions

Guilt-free Decisions

Beware beating yourself up. The result is that you clamp your mind in a vice, not a healthy state for the decision making process. Any re-think or re-invention crucially demands a positive approach. The demon which can kill that positivity is the one that tells you to be hard on yourself. It is important as a manager that you let go of any guilt feelings. They are quite simply unproductive.

Turn previous less than successful decision making into a learning process. Similarly, let go of any purposeless resentment about choices that failed to work out. Instead, extract useful lessons.

U.S. President Barack Obama’s comments on some of Europe’s less wise decisions can be read in the Wall Street Journal.

And the ability of machines to make our decisions for us is explored by The Economist’s blogger Babbage.

Are too many monkeys stealing your time?

Monkeys on your back

Monkeys on your back

Do you often find yourself feeling overwhelmed? Do you feel like your list of things to do is never ending? When looking back on your workday do you feel like you have done mountains for other people and yet you haven’t accomplished what you really wanted to do? If you answered yes to any of these questions chances are you have too many monkey stealing your time.

Most of us are familiar with the phrase “monkey on your back” which refers to some type of problem that you are dealing with. In the workplace, a monkey is not so much as a problem that you are dealing with, but a task that you have suddenly taken on that somebody else was responsible for.

Remember that person who stopped you in the hall and told you about a huge problem that was going on. As soon as you heard the words we have a problem,” you decided to take action and get involved. What you did not stop to think about was that you now allowed that monkey to climb onto your back, your colleague just successfully sifted responsibility for the problem onto your shoulders.

Just Say No!

Just Say No!

While it is great to help your colleagues, there comes a time when you just have to say no. Taking on too many tasks makes it nearly impossible to do your own job; you are constantly running out of time to get everything done. What people with ‘monkey issues’ need to learn is effective management or put another way find a smarter way to say “No” to picking up other people’s issues, it is the only way to stop taking on so many monkeys! [Easier said than done as I spent the weekend fixing my daughters’ computers, completing my wife’s tax return and chasing the builders working on the apartment upstairs to come and fix the overflow pipe that’s overflowing constantly onto my window frame!].

Effective management not only gets rid of those time consuming monkeys, giving you back the time you need to do your own job, but it also helps better your colleagues. By not taking on your colleagues’ monkeys, you are forcing your colleagues to deal with the problem. This can mean giving your colleagues new skills allowing them to learn and grow for themselves.

How to get the Monkeys back where they belong

Not sure how to stop accepting those monkeys, want to make sure they stay with their rightful owners. If so following these three effective management tips will ensure you no longer accept any more time consuming monkeys!

  • Make Appointments – One of the worst things that you can do is stop and talk about any problems your employees might have in random places, such as hallways. Instead, make an appointment with them to come into your office to discuss what is going on.
  • Get employees Involved – Effective management means getting your employees involved, but only you can specific to what level. When your employees come into to discuss the issue at hand specify how involved you want them to be. Employees can sit back and wait until they are told what to do, they can be given the freedom to solve the issue on their own or they can be involved at some level in between, but you as a manager must inform them of how involved they should be and never let them sit back and do nothing!
  • Look At Your Motives – Make sure you look at your own motives. Many managers tend to limit the amount of responsibility their employees have because they are afraid it will make them as a manager look bad and useless. This is mainly due to insecurities. Effective management plans involves giving up direct control, giving your employees a chance to grow and become a better employee from that growth!

Ridding yourself of monkeys will allow you to regain proper use of your time, as well as lower your stress levels. So what are you waiting for, the sooner you put these effective management tips to use the better!

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