Technology Innovation – how can you use it to create competitive advantage?

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This expert interview is designed for CIOs and those leaders and managers responsible for Technology Innovation to create competitive advantage for your organisation.

iPadIn this interview with one of the world’s leading Technology experts, Bill McGrath (Global CIO for AOL Inc), by John Corr you’ll learn:

  • What’s the biggest mistake  CIOs make in regard to Technology Innovation and how can we avoid it?
  • What’s the one thing we should do first when it comes to Technology Innovation?
  • What can you do differently to improve the impact of Technology Innovation?
  • 5 quick tips on what you can do to significantly increase the impact of your Technology Innovation
  • What’s the easiest thing you can do right now to accelerate Technology Innovation in your business?

CLICK HERE to download the interview (in MP3 format). I can guarantee that your investment of 15 minutes of your time will enable you to learn and apply invaluable lessons to ensure the success of your own Technology Innovation programmes. You can also download a transcript (in PDF format) CLICKING HERE. 

Technology Innovation

Technology Innovation

Why is Technology Innovation so powerful when applied successfully?

Professor Clay Christensen described the phenomenon of ‘disruptive innovation’ (see him describe his concept in brief here in video) whereby a new innovative technology disrupts an established industry and most of the existing market leaders go bust.

Why does Technology Innovation matter?

To begin with a technology innovation, such as Google, is not seen as a market threat. However eventually the business models of existing players Yellow Pages, newspapers, magazines and other media businesses are faced with extinction. Technology Innovation is particularly powerful where the new technology is combined with a new business model concept. While Google was a somewhat better search engine than leading competitors such as AltVista, when it was combined with the new business model of ‘paid search’ it became an unstoppable force.

Can you learn from other leading global experts?

If you’ve enjoyed this interview with Bill McGrath on Technology Innovation, then CLICK HERE to learn more from some of the other interviews with some of the worlds leading CEOs, entrepreneurs and thought leaders on improving business performance and helping your customers be successful. You may also enjoy additional articles related to successful technology innovation on the eWallet and the revolution in mobile banking services and on exploiting social media for business benefit and additional interviews with global thought leaders on delivering innovation.

Would you benefit from expert advice on your specific situation?

John Corr

John Corr is the Managing Director of Close Quarter, a firm specialising in helping ambitious leaders transform the value of their businesses through Technology Innovation. John is the current global President of BPGroup.org, a leading global community of professionals interested in sharing best practice in performance improvement, turnarounds and process management.

 

If you fell you need to discuss your specific situation, issues and challenges in depth and benefit from expert confidential advice then you should consider calling John on +44 (0) 20 7748 2225.

 

Comments

  1. James Gunn says:

    Hi John,
    There’s lots of good sense here of course. I’d add one key risk to the mix – picking the wrong standard and ending up with the equivalent of the Betamax can cost a lot of money. Sometimes, it may be wise to wait a few months to see which way the world is going
    James

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